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2017 Spring Summit Agenda

Sneak Peak at The 2017 Spring Summit Agenda

Over 50 CMOs have already been confirmed to lead sessions!

Register Now – 2017 Spring Summit | Go Back


“Everyone Has a Plan Until You Get Punched in the Mouth” – Mike Tyson

  • Phil Clement, Global CMO, Aon
  • Morag Lucey, CMO, Avaya
  • Clay Stobaugh, EVP, CMO, John Wiley and Sons

“Don’t Trust Everything You See. Even Salt Looks Like Sugar” – Maryum Ahsam – Solving the Problem of Media Transparency, Fraud, and Trust

  • Dan Salzman, Global Head of Media, Analytics and Insights, HP
  • Steven Wastie, CMO, Origami Logic

Brand Stewardship and Brand Purpose – Making an Impact

  • Jennifer Dominiquini, Chief Marketing & Client Experience Officer, BBVA Compass
  • Jennifer Welch, Head of Brand Strategy and Stewardship, Shell

Product Marketing/Positioning and Lessons Learned from New Product Introductions – B2B

  • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
  • Judith Toland, CMO, Wells Fargo Commercial Distribution Finance

Attention and Conversion Analytics for TV

  • Iwona Alter, CMO, Jack in the Box
  • Sean Muller, CEO, iSpot.tv, Inc.

“Customer Identity Matters” for Great Customer Experience

  • Kathy Menis, SVP Marketing Signal

The Unexpected Impact of Call Conversations on ROI

  • Greg Sieman, VP Marketing, Vi (Formally Classic Residences by Hyatt)
  • Susan Bryant, CMO, DialogTech

Using the Screenwriter’s Toolkit to Build Brand Story

  • Clay Hausmann, CMO, Aktana

“Money Won’t Make You Happy, But Everyone Wants to Find out for Themselves” – Zig Ziglar – Balancing Profitable Growth with Brand Building

  • Patrick McLean, EVP, CMO, TD Bank
  • Tristan Simpson, SVP, CMO, Ready Pac Foods, Inc.
  • Rodney Williams, CMO and EVP Brands, Moët Hennessey
  • Fred Neil, Global Head of Lifecycle Marketing and BI, Amazon

It’s All About Story Telling – What’s Changed, What’s The Same

  • David Beebe, VP Global Creative and Content Marketing, Marriott Intl.
  • Kirk Thompson, SVP Marketing, IHOP
  • Kevin Doohan, EVP, Chief Brand Officer, Tessera

Meet the Charities for CMO Club Cares

  • Judy Hackett, CMO, Emerging Businesses, Dun and Bradstreet
  • David Fischette, CEO, Go West Creative

CMO Club Cares – Problem Solving Table breakouts to Help Charities 

Paid, Owned, and Earned Digital Marketing (Getting The Right Roadmap – Paid Social, Customer Lifetime Value, and Online to Offline)

  • Caroline Sheu, VP Global Digital and Customer Marketing, Gap, Inc.
  • Jamie Lane, SVP Marketing, Wpromote

B2B – The Funnel Hasn’t Gone Away – Just Changed

  • Michael Mendehall, CMO, Flex
  • Christian Nolte, VP Marketing & Global Business Development, Masonite International

Successfully Turning Around Your Business as CMOs

  • Molly Battin, Chief Brand Strategy Officer, Turner
  • Sydney Seiger, CMO, TXU Energy
  • Shawn Millerick, Head of Marketing, US OTC Alcon

“You Can’t Always get What You Want, But You Get What You Need” – Rolling Stones – What Can We All Learn from the Changing Healthcare Industry

  • Manny Rodriguez, Chief Marketing and Experience Officer, UCHealth
  • Carol Kruse, CMO, Cambia Health Solutions
  • Daine Lofgren, CMO, Sharp HealthCare

“I Generally Avoid Temptation, Unless I can’t Resist It” – Mae West – Let’s Get Personal – What Really Works

  • Matt Martella, SVP Marketing, Conversant, Inc.
  • Richard Marnell, SVP Marketing Viking River Cruises

Responding to the Dramatic Shift in the Economic/Political/Societal Conditions: Back to the Strategy Drawing Board

  • Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott
  • David Minifie, Chief Experience Officer, EVP, Corporate Strategy, Centene
  • Kathy Kladopoulos, President, The Midas Exchange
  • Kim Feil, CEO, bizHive and Board Member

 “Everyone Move Down the Bench” – Dr Evil – Making the Leap to GM/Leadership Role Beyond Marketing

  • Snehal Desai, Global Business Leader, Dow Water & Process Solutions, The Dow Chemical Company

Identify the Metrics that Matter in Digital Advertising

  • Erika Gessin, Head of Marketing Technology, Constellation Brands
  • Gloria DeCoste, Head of Digital Strategy, Nestle

Leading Change beyond Your Marketing Department in B2B

  • Holly Rollo, CMO, SVP, RSA Security
  • Maureen Quirk, Vice President Marketing, Sysco Corporation

Beyond the Hype: What Artificial Intelligence Means to Marketers

  • Matthew Quint, Head of Center for Global Brand Leadership, Columbia Business School

Size Doesn’t Matter – Doing Big Things as a Small Company CMO

  • Jill Thomas, CMO, Innisfree Hotels
  • Andy Mackensen, Co-Founder & CMO, SnackNation
  • Keira Krausz, EVP, CMO, Nutrisystem

“There is No Such Thing as Bad Weather, only Inappropriate Clothing” – German Proverb – The Journey Towards Digital Agility

  • Evan Greene, CMO, The Recording Academy
  • Mirjana Prokic, International Market Development Director, Farecla Products
  • Barbara Angius Saxby, Managing Director/Founder, Accelent
  • Andrea Ward, CMO, Magento Commerce

Content Marketing Powered by Expertise – How to Do it Right

  • John Hall, Co-founder and CEO, Influence & Co.

Fit Matters: How to Love your Job

  • Cammie Dunaway, Global Chief Marketing Officer, Author and Board Member

Power of Building a Community Around Your Brand

  • Christine Heckart, CMO, Brocade
  • Alan Gellman, CMO, Esurance
  • Brian Owens, EVP, CMO, Red Bull NA

Register Now – Spring 2017 | Register Now – Fall 2017

If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

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