2017 Spring Summit Agenda

Sneak Peak at The 2017 Spring Summit Agenda

Over 50 CMOs have already been confirmed to lead sessions!

Register Now – 2017 Spring Summit | Go Back

“Everyone Has a Plan Until You Get Punched in the Mouth” – Mike Tyson

  • Phil Clement, Global CMO, Aon
  • Morag Lucey, CMO, Avaya
  • Clay Stobaugh, EVP, CMO, John Wiley and Sons

“Don’t Trust Everything You See. Even Salt Looks Like Sugar” – Maryum Ahsam – Solving the Problem of Media Transparency, Fraud, and Trust

  • Dan Salzman, Global Head of Media, Analytics and Insights, HP
  • Steven Wastie, CMO, Origami Logic

Brand Stewardship and Brand Purpose – Making an Impact

  • Jennifer Dominiquini, Chief Marketing & Client Experience Officer, BBVA Compass
  • Jennifer Welch, Head of Brand Strategy and Stewardship, Shell

Product Marketing/Positioning and Lessons Learned from New Product Introductions – B2B

  • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
  • Judith Toland, CMO, Wells Fargo Commercial Distribution Finance

Attention and Conversion Analytics for TV

  • Iwona Alter, CMO, Jack in the Box
  • Sean Muller, CEO,, Inc.

“Customer Identity Matters” for Great Customer Experience

  • Kathy Menis, SVP Marketing Signal

The Unexpected Impact of Call Conversations on ROI

  • Greg Sieman, VP Marketing, Vi (Formally Classic Residences by Hyatt)
  • Susan Bryant, CMO, DialogTech

Using the Screenwriter’s Toolkit to Build Brand Story

  • Clay Hausmann, CMO, Aktana

“Money Won’t Make You Happy, But Everyone Wants to Find out for Themselves” – Zig Ziglar – Balancing Profitable Growth with Brand Building

  • Patrick McLean, EVP, CMO, TD Bank
  • Tristan Simpson, SVP, CMO, Ready Pac Foods, Inc.
  • Rodney Williams, CMO and EVP Brands, Moët Hennessey
  • Fred Neil, Global Head of Lifecycle Marketing and BI, Amazon

It’s All About Story Telling – What’s Changed, What’s The Same

  • David Beebe, VP Global Creative and Content Marketing, Marriott Intl.
  • Kirk Thompson, SVP Marketing, IHOP
  • Kevin Doohan, EVP, Chief Brand Officer, Tessera

Meet the Charities for CMO Club Cares

  • Judy Hackett, CMO, Emerging Businesses, Dun and Bradstreet
  • David Fischette, CEO, Go West Creative

CMO Club Cares – Problem Solving Table breakouts to Help Charities 

Paid, Owned, and Earned Digital Marketing (Getting The Right Roadmap – Paid Social, Customer Lifetime Value, and Online to Offline)

  • Caroline Sheu, VP Global Digital and Customer Marketing, Gap, Inc.
  • Jamie Lane, SVP Marketing, Wpromote

B2B – The Funnel Hasn’t Gone Away – Just Changed

  • Michael Mendehall, CMO, Flex
  • Christian Nolte, VP Marketing & Global Business Development, Masonite International

Successfully Turning Around Your Business as CMOs

  • Molly Battin, Chief Brand Strategy Officer, Turner
  • Sydney Seiger, CMO, TXU Energy
  • Shawn Millerick, Head of Marketing, US OTC Alcon

“You Can’t Always get What You Want, But You Get What You Need” – Rolling Stones – What Can We All Learn from the Changing Healthcare Industry

  • Manny Rodriguez, Chief Marketing and Experience Officer, UCHealth
  • Carol Kruse, CMO, Cambia Health Solutions
  • Daine Lofgren, CMO, Sharp HealthCare

“I Generally Avoid Temptation, Unless I can’t Resist It” – Mae West – Let’s Get Personal – What Really Works

  • Matt Martella, SVP Marketing, Conversant, Inc.
  • Richard Marnell, SVP Marketing Viking River Cruises

Responding to the Dramatic Shift in the Economic/Political/Societal Conditions: Back to the Strategy Drawing Board

  • Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott
  • David Minifie, Chief Experience Officer, EVP, Corporate Strategy, Centene
  • Kathy Kladopoulos, President, The Midas Exchange
  • Kim Feil, CEO, bizHive and Board Member

 “Everyone Move Down the Bench” – Dr Evil – Making the Leap to GM/Leadership Role Beyond Marketing

  • Snehal Desai, Global Business Leader, Dow Water & Process Solutions, The Dow Chemical Company

Identify the Metrics that Matter in Digital Advertising

  • Erika Gessin, Head of Marketing Technology, Constellation Brands
  • Gloria DeCoste, Head of Digital Strategy, Nestle

Leading Change beyond Your Marketing Department in B2B

  • Holly Rollo, CMO, SVP, RSA Security
  • Maureen Quirk, Vice President Marketing, Sysco Corporation

Beyond the Hype: What Artificial Intelligence Means to Marketers

  • Matthew Quint, Head of Center for Global Brand Leadership, Columbia Business School

Size Doesn’t Matter – Doing Big Things as a Small Company CMO

  • Jill Thomas, CMO, Innisfree Hotels
  • Andy Mackensen, Co-Founder & CMO, SnackNation
  • Keira Krausz, EVP, CMO, Nutrisystem

“There is No Such Thing as Bad Weather, only Inappropriate Clothing” – German Proverb – The Journey Towards Digital Agility

  • Evan Greene, CMO, The Recording Academy
  • Mirjana Prokic, International Market Development Director, Farecla Products
  • Barbara Angius Saxby, Managing Director/Founder, Accelent
  • Andrea Ward, CMO, Magento Commerce

Content Marketing Powered by Expertise – How to Do it Right

  • John Hall, Co-founder and CEO, Influence & Co.

Fit Matters: How to Love your Job

  • Cammie Dunaway, Global Chief Marketing Officer, Author and Board Member

Power of Building a Community Around Your Brand

  • Christine Heckart, CMO, Brocade
  • Alan Gellman, CMO, Esurance
  • Brian Owens, EVP, CMO, Red Bull NA

Register Now – Spring 2017 | Register Now – Fall 2017

If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at or by phone at 323.388.8204.


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