Award Categories

The CMO Award Categories

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nomination deadline. finalists announced 9/15

The CMO Leadership Award The CMO Marketing Innovation Award
The CMO Officers Award The CMO Rising Star Award
The CMO Growth Award The CMO Social Responsibility Award
The CMO Content Engagement Award The CMO Customer Experience Award
The CMO Creativity and Story Telling Award The CMO Club President’s Circle Award

The CMO Leadership Award

The CMO Leadership Award is based on a marketing executive’s demonstrated leadership in building, leading and motivating a high performing marketing organization.

    Consideration includes:

  • Building or transforming a new marketing organization to succeed in today’s marketing environment.
  • Innovative techniques or approaches in motivating his/her marketing organization to create a high performance team.
  • Adopting new approaches in training, education and expertise within his/her organization to achieve extraordinary team performance.

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The CMO Marketing Innovation Award

The CMO Marketing Innovation Award is on a marketing executive’s demonstrated capability in creating an innovative environment that delivers break-through marketing and game-changing outcomes in ROI, customer engagement, and/or for the industry.

    Consideration includes:

  • Fostering a marketing organization’s ability to deliver new innovation to his/her company or the industry.
  • Delivering “game-changing” marketing innovation(s) for ROI, customer engagement or brand differentiation.
  • Producing exceptional marketing innovation(s) by leveraging new partnerships.

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The CMO Officers Award

The CMO Officers Award is based on a marketing executive’s demonstrated ability to democratize the brand beyond the marketing department and/or to lead the growth agenda for the company across functional areas.

    Consideration includes:

  • Catalyzing an entire organization’s ability to understand, communicate and live the brand beyond the marketing department.
  • Leading and delivering business growth above and beyond industry benchmarks by leveraging cross-functional collaboration.

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The CMO Rising Star Award

The CMO Rising Star Award is based on less than 10 years of experience and a marketing executive’s demonstrated capabilities in leading an organization, fostering marketing innovation and spearheading the growth agenda.

    Consideration includes:

  • Leading a high performing marketing organization.
  • Demonstrating innovation in marketing for increased ROI, customer engagement or brand differentiation.
  • Spearheading the growth agenda for the company.

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The CMO Growth Award

The CMO Growth Award is based on a marketing executive’s demonstrated leadership in the development and implementation of new strategies, tools and programs resulting in significant company growth.

    Consideration includes:

  • Constructing the launch of novel products, services or capabilities resulting in significant company growth above and beyond industry benchmarks.
  • Implementing new tools, technology and information-based decision making for increased ROI, customer engagement or brand differentiation.

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The CMO Social Responsibility Award

The CMO Social Responsibility Award is based on a marketing executive’s extraordinary approach in corporate social responsibility and/or cause marketing efforts for social and other charitable causes.

    Consideration includes:

  • Crafting a high performing non-profit organization through in-house efforts – or – spearheading collaborative efforts between a for-profit and not-for profit organization for mutual benefit and results.
  • Successfully driving shareholder and social value by adhering to principles of “doing well by doing good.”
  • Delivering impact and connecting with audiences by communicating and reinforcing shared values.

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The CMO Content Engagement Award

The CMO Content Engagement Award is based on a marketing executive’s demonstrated leadership in creating and curating relevant and valuable content to develop brand affinity, engage audiences, create community and positively impact customer experiences.

    Consideration includes:

  • Transforming the customer experience through helpful, relevant content that resonates with the organization’s mission, speaks to an audience’s needs, and nurtures an engaged community.
  • Generating successful measurement of content engagement and ROI to improve the customer experience, generate demand and capture conversions.

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The CMO Customer Experience Award

The CMO Customer Experience Award is based on a marketing executive’s demonstrated leadership in creating high impact customer experiences.

    Consideration includes:

  • Designing and implementing novel customer experience approaches that reinforce the brand and generate new levels of customer advocacy for the brand.
  • Leveraging new technology and tools to facilitate connection, insight and improve customer experience across touch points and along the entire customer journey.

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The CMO Creativity and Story Telling Award

The CMO Creativity & Storytelling Award is based on a marketing executive’s demonstrated leadership in stand-out story telling and creativity that separates the brand from others in the category.

    Consideration includes:

  • Crafting new stories about the brand that fundamentally change the brand’s relationship with customers and differentiates the brand in the industry.
  • Designing novel methods to telling and delivering a brand story with attention-getting approaches via multiple channels.

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The CMO Club President’s Circle Award

The CMO Club President’s Circle Award is based on a marketing executive’s demonstrated dedication to the mission of the CMO Club by building relationships with peer members, collaborating and sharing with members and helping new CMOs to benefit from the peer-based community conversations.

    Consideration includes:

  • Facilitating peer to peer networking and introducing members to other members to foster the collaborative value of the club.
  • Sharing mutally-beneficial content and insights with peers and encouraging CMO-curated content for the benefit of the community.
  • Successfully introducing marketing leaders to The CMO Club who join and build on the world’s best CMO conversations.
  • Successfully referring marketing heads to the club to continually enhance the value of the members, conversations and experiences.
  • Sharing the Club benefits and value to elevate the profession of marketing.

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About The Awards

 

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