CMO Solutions Clubhouse

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The Journey Toward Digital Agility: A CMO Solution Guide

The Journey Toward Digital Agility: A CMO Solution Guide

Marketing Effectiveness

Knowing how your organization and its marketing need to become more digitally driven and doing it well are two different things. read more
Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Customer Engagement

New member research reveals five steps marketers can take to develop an environment for great data storytelling within their team. read more
CMO Club Spotlight: Manny Rodriguez of UCHealth

CMO Club Spotlight: Manny Rodriguez of UCHealth

CMO Impact

This week, we are turning our spotlight onto Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth. read more
How Brands are Seeing Big Payoffs from Social – A CMO Solution Guide

How Brands are Seeing Big Payoffs from Social – A CMO Solution Guide

Marketing Effectiveness

The CMO Club in partnership with SocialCode published a solution guide to help marketers better understand where they can see the most return on paid social. read more
How To Drive Change Beyond the Marketing Department – CMO Award-Winners Weigh In

How To Drive Change Beyond the Marketing Department – CMO Award-Winners Weigh In

Marketing Organization

All of the 25 award-winning CMOs in attendance participated in the dialogue at the 2016 CMO Club Awards. It was a feast for the mind, lending itself to the exploration of the seemingly boundless role of marketers. And explore we did. read more
A Letter to Our Members from a CMO Club Cares Non-profit

A Letter to Our Members from a CMO Club Cares Non-profit

Marketing Organization

YouthBuild Philly met with CMOs to workshop some of the marketing challenges we have as a non-profit. The feedback and insight we received was outstanding... read more
Navigating Martech Disruption: A Virtual Roundtable Recap

Navigating Martech Disruption: A Virtual Roundtable Recap

Marketing Effectiveness

During a CMO Club Virtual Roundtable, my peers and I discussed how marketers can navigate martech disruption to understand what drives brand initiatives and what is just adding to the noise. read more
CMOs Share their Tips for Leading a Successful Acquisition or Merger

CMOs Share their Tips for Leading a Successful Acquisition or Merger

Marketing Organization

As the CMO of a growing organization, what is your role in managing a successful merger and/or acquisition of other brands and their resources? read more
What Marketers Can Learn From the Success of Pokémon GO

What Marketers Can Learn From the Success of Pokémon GO

Marketing Effectiveness

Pokémon Go became 2016’s poster child for what AR could do for us in the future, sparking conversations amongst brand leaders and marketers. read more

Latest content

Context and Customers: Marketing’s New Frontier is Here

Customer Engagement

Consumers now expect marketers to communicate with them within the specific context of each interaction. That’s much easier said than done. read more

Marketers from Wells Fargo and Aon Share How They Are Leading Digital Transformation

Customer Engagement

What does it really take to lead effective digital brand transformation without sacrificing customer experience or team culture in the process? read more

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

Our list of five things in marketing we’re talking about this week. read more

Proving the Business Impact of In-Person Events in the Digital Age

Customer Engagement

We are in the era where many of our customer engagements are happening online, so how do you translate the real value of face-to-face events? read more
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