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3 Actions for Acing Localization

3 Actions for Acing Localization

Customer Engagement

When it comes to comparing local mom and pop shops to big-name national brands, there is an accepted consumer belief that local is almost always better. But, the truth is, any brand can master the art of localization. read more
OMNICHANNEL VS MULTI-CHANNEL MARKETING (YES, THERE’S A DIFFERENCE)

OMNICHANNEL VS MULTI-CHANNEL MARKETING (YES, THERE’S A DIFFERENCE)

Customer Engagement

Here's why multi-channel doesn't equal omnichannel - and how to approach your marketing strategy for a more cohesive brand presence. read more
Technology or Customers: What REALLY Drives Campaigns?

Technology or Customers: What REALLY Drives Campaigns?

Customer Engagement

Mastering data is important when building a successful campaign, but finding balance between customer-centric and tech-obsessed is key. read more
Questions to Ask yourself before Outsourcing

Questions to Ask yourself before Outsourcing

Marketing Organization

Members Only read more
Antonio Lucio of HP Shows You How to be a Transformation Leader

Antonio Lucio of HP Shows You How to be a Transformation Leader

CMO Impact

HP is transforming itself - and so are its customers. Here, Antonio Lucio, CMO of HP, shares how he led the reinvention of one of America's top brands. read more
CMO Worthy Ideas for Career and Personal Life Balance

CMO Worthy Ideas for Career and Personal Life Balance

CMO Impact

Are there ever enough hours in the day? It seldom feels like it. Here, we share two CMO's best practices for that coveted work-life balance. read more
Are You Taking Enough Risks with Your Marketing?

Are You Taking Enough Risks with Your Marketing?

Marketing Effectiveness

Marketing should be the place where risk-taking is encouraged the most. The upside is huge and the downside is limited - here's why. read more
Small “Micro-Moments” Mean Big Impact

Small “Micro-Moments” Mean Big Impact

Customer Engagement

Marketers from Google, Keds and Arrow discussed micro-moments, and how you can use small pieces of purpose driven content to tell a great brand story. read more
Building your own Creative Agency: The Unspoken Rules

Building your own Creative Agency: The Unspoken Rules

Marketing Organization

Creating an internal agency is messy work, but it pays off tenfold. Here's how to strike gold when it comes to building a team that delivers great creative. read more
Organizational Transparency & Modern Marketing Readiness: A CMO Solution Guide in Partnership with Percolate

Organizational Transparency & Modern Marketing Readiness: A CMO Solution Guide in Partnership with Percolate

Marketing Organization

Today, marketing departments must function more like a hive. In this structure, each person works toward the same greater cause, while contributing to a team environment where each role is interdependent. read more

Latest content

CMO Club Spotlight: Randa McMinn

CMO Impact

This week, we’re turning the spotlight onto Randa McMinn, Former VP of Marketing at Essex Property Trust. read more

‘Keep It Simple’ and 4 Other Things I Learned at the Europe Summit

Marketing Organization

The urgency to transform marketing has never been higher. At the Europe Summit, CMOs shared what topics are top of mind for them right now. read more

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

Artificial intelligence, facial recognition and brainwave analysis are about to be a lot more mainstream. Here's what we're talking about this week... read more

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

Here are the top stories we're sharing this week... read more

How Breakfast can Cook up New Sales

CMO Impact

We know breakfast is the most important meal of the day, but it is also a golden opportunity to build your business and accelerate sales. read more
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