CMO Hall of Fame
Induction into the CMO Hall of Fame is part of the CMO Awards and is the world’s premier CMO honor.
2015 inductee to the CMO Hall of Fame.
Jon Iwata, Senior Vice President, Marketing and Communications, IBM
“I have always believed that the goal of our profession is to market not just a company’s products and services, but the company itself – its ideas, its values, its ethos – to all of its stakeholders,” Jon Iwata. “That work inherently reaches across the entire enterprise – which is why I am so deeply gratified by this honor, which recognizes the dedication and imagination of my colleagues and our agency partners for their stewardship of the iconic IBM brand.”
Induction into the CMO Hall of Fame is based on a marketing executive’s demonstrated leadership in marketing innovation and driving the enterprise’s growth agenda over the course of a career. The Hall of Fame inductees, voted in by peer CMOs, have had a major impact on their companies and on the profession of marketing.
|2013 – Stephen Quinn
Executive Vice President and Chief Marketing Officer of Walmart
|2014 – Beth Comstock
Senior Vice President and Chief Marketing Officer of GE
The CMO Hall of Fame award is presented to one marketing executive each year, based on his/her demonstrated delivery in leadership, marketing, and leading the growth agenda for their company or organization over their career. The winner has not only delivered “high impact” to his/her organization, but has had a positive influence on the industry based on their leadership, innovation and active participation