2016 Europe Summit Agenda

Sneak Peak Europe Summit Agenda

Go Back Register Now

8:00 AM – Registration Opens

8:15 – 9:15 AM – Breakfast

9:15 – 9:45 AM – Welcome to The CMO Club Plus “Your Inner Circle”

  • Pete Krainik, Founder and CEO, The CMO Club
  • Phil Clement, CMO, Aon

9:50 – 10:20 AM – Global Brand Leadership – Why Simplicity Matters

  • Pete Markey, Brand Communications & Marketing Director, Aviva
  • David McClune, Global CMO, Shearman and Sterling LLP
  • Steven Overman, Global CMO; President Consumer & Film Division, Eastman Kodak
  • Margaret Molloy, CMO, Siegel + Gale

10:20 – 10:45 AM – Brands and Sports – Getting Value Beyond the Tickets 

  • Phil Clement, CMO, Aon
  • Tom Hill, Head of Partnerships and Operations, Manchester United
  • Matt Preschern, CMO, HCL Technologies

10:50 – 11:35 AM – Problem Solving Roundtables 

Roundtable 1 – Winning in B2B in Europe – Connecting Product Strategy and Business Development as CMOs

  • Jerome Nadal, CMO, Rambus
  • Mirjana Prokic, International Market Development Director, Farecla Products Limited

Roundtable 2 – Digital Approaches – New Ideas for CMOs

  • Andrew Diggle, Head of Media, Manchester United
  • Matt Preschern, CMO, HCL Technologies

11:45 -12:15 PM – From CMO to CEO

  • Ian Forrest, CMO, EMEA BlackRock
  • Grant Duncan, UK Technology Media and Telecommunications Practice Marketing, Advertising, Spencer Stuart
  • Andrew Warner, VP Marketing, Monster
  • Sarah Threadgould, Global Head of Marketing, Commercial Bank, HSBC

12:15 – 12:30 PM – Surprise Guests 

12:30 – 2:00 PM – Lunch 

2:00 – 2:30 PM – Content Engagement Everywhere – Solving the Problem of Content Distribution 

  • Bill Gajda, Global Head of Innovation, Visa inc.
  • Jenna Pelkey, Global Media and Marketing Strategies, GE
  • Anna Watkins, Partner, MOFILM

2:40 – 3:25 PM – Problem Solving Roundtables 

Roundtable 1 – Leading the Brand Beyond the Marketing Development (B2B)

  • Barbara Saxby, Managing Director, Accelent
  • Anastassya Davydova, Head of Marketing, MULTIPLEX Holding

Roundtable 2 – Leading the Brand Beyond the Marketing Department (B2B)

  • Claire Savage, CMO, Kier
  • Hubertus (Huub) Devroye, Head of Marketing and Commercial, Dow Chemical

3:35 – 3:45 PM – Meet the Charities for CMO Club Cares

  • David Fischette, President/CEO, Go West Events and MultiMedia

3:45 – 4:30 PM – CMO Table Sessions Helping Charities 

4:30 – 5:00 PM – What’s Possible with Cognitive Marketing?

  • Lisa Gilbert, CMO, IBM UK and Ireland

5:00 – 5:15 PM – When the Old Business Model no Longer Works – Fireside Chat

  • Sebastian Micozzi – Global Head of Marketing Digital, BAT

5:15 – 5:30 PM – When the Old Business Model no Longer Works – Fireside Chat

  • Chris Bohrer – Head of Marketing Personal Systems EMEA, HP

5:30 – 6:00 PM – Global Brand Leaders – Go to Approaches that Work

  • Carol Welch, Group Director Brand, Digital & Store Formats, Costa
  • Hubertus (Huub) Devroye, Head of Marketing and Commercial, Dow Chemical
  • Sylvia Jensen, Head of EMEA Marketing, Oracle Marketing Cloud

6:00 – 6:30 PM – Surprise Guests

6:30 – 9:00 PM – Reception and Dinner with Funniest CMOs in the World Contest 

Go Back Register Now

 

Refer a Friend