2016 Fall Summit Agenda

Sneak Peak the Fall Summit Agenda

Fall Summit Speakers_Site

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Monday, October 10th

Welcome Reception

CMO Club Chapter Presidents Dinner

Tuesday, October 11th

Registration Open

Breakfast

Welcome to The CMO Club

  • Pete Krainik, CEO, The CMO Club with The CMO Club Band

Innovation Ecosystems – Produce or Vamoose (Innovation)

  • David Beebe, Global Creative and Content Marketing, Marriott International
  • Jennifer Duhon, Head of Brand Strategy and Stewardship, Shell Brands International
  • Kieran Hannon, CMO, Belkin International

Big O in CMO – Leading the Brand Beyond the Marketing Department – A Barside Chat 

  • Snehal Desai, Global Business Director, Dow Water, The Dow Chemical Company

Problem Solving Roundtables

Roundtable 1 – From 50 First Dates to Real Relationships with your Brand

  • Ryan Linders, VP CRM, Loyalty and Marketing Analytics, Sharp Healthcare
  • Matt Martella, SVP Marketing and Business Development, Conversant

Roundtable 2 – Doing More with Less, Creative Ways to Stretch your Marketing Budget 

  • Jill Thomas, VP Global Marketing, Cinnabon
  • Allison Lewin, VP Marketing, f’Real Foods

Roundtable 3 – Winning in B2B – Connecting Biz Development with Product Marketing 

  • Jerome Nadel, CMO, Rambus
  • Patrick Bernardi, CMO, Hu Friedy

Problem Solving Roundtables 

Roundtable 1 – Thinking Outside the Box While Working Within the Box of Corporate 

  • Mike Stemple, Founder, Inspirer
  • Kathy Kladoppoulos, President, The Midas Exchange

Roundtable 2 – B2B – New Approaches For Connecting with Customers

  • Laura Drake, VP Customer Relationship Programs, CA Technologies
  • Colette LaForce, CMO, IFC International

Transforming Retail and the Impact on All Brands

  • Fara Howard, VP Global Marketing, Vans
  • Dee Mclaughlin, VP Global Marketing, Forever 21
  • Paula Puleo Blomquist, CMO, Eyemart Express
  • Jennifer Warren, CMO, At Home

Brands Bands and Fans

Lunch

Barside Chat

  • Mike Linton, Enterprise CMO, Farmers Insurance

Barside Chat

  • Marc Mathiew, CMO, Samsung

Meet the Charities for CMO Club Cares

  • Judy Hackett, CMO Emerging Business, Dun and Bradstreet
  • David Fischette, CEO, Go West Creative

CMO Club Cares, Problem Solving Table Breakouts to Help Charities 

Problem Solving Roundtables 

Roundtable 1 – Different Attitudes of ROI Throughout Your Marketing 

  • Richard Kylberg, VP Corporate Marketing and Communications, Arrow Electronics
  • Opher Kahane, CEO, Origami Logic

Roundtable 2 – Delivering High Impact B2B Demand Generation Integration

  • Duncan Potter, SVP Global Marketing, ARRIS
  • Christine Heckart, CMO Brocade

Roundtable 3 – Leading Company Wide Digital Transformation: Help is on the Way

  • Michael Lacorazza, EVP, Head of Integrated Marketing, Wells Fargo
  • Andrew Miller, VP Global Corporate Marketing, AON
  • Greg Sieman, VP Marketing, Vi

The Story Matters – Passion Rules with Customers

  • Alam Derricks, VP Marketing and Sales, Cirque du Soleil
  • Chris Brull, VP Marketing, Kawasaki Motors Corp
  • Lee Applbaum, CMO, The Patron Sprits Company

Surprise Guests

Reception

Dinner + Surprise Guests

The After Party with Surprise Guests

Wednesday, October 12th 

Registration Opens

Breakfast

What I Learned So Far

  • Dan Marks, CMO, Hancock Whitney Bank
  • Gina McDuffie, CMO, VER
  • Toby Purdy, CMO, Bordon Dairy
  • Kim Salzer, CMO, Hyperloop One

Creating a Dynamic Mentoring Culture 

  • Lori Bachman, Founder and CEO, The MentorShift Group

CMO Insights – Rapid-fire 

  • Julie Cary, CMO, La Quinta
  • Kevin Doohan, CMO, DTS
  • Susan Lintonsmith, CMO, Quiznos
  • Brian Schwartz, CMO, Expedia

When the Old Business Model No Longer Works – Barside Chat

  • Elisabeth Charles, CMO, Athleta
  • Francis Allen, CMO, Jack in the Box

Surprise Guest 

Problem Solving Breakout Sessions

Roundtable 1 – The Law is your Friend – Staying out of Trouble and Having the Upper Hand

  • Jenay Iurato, Attorney at Law, Iurato Law Firm, PL
  • Gina Sinadinos, Attorney at Law, Mortellaro and Sinadinos

Roundtable 2 – How to Generate Dramatic Growth in Short Time Frames 

  • George Revotsky, CMO, Soothe

Roundtable 3 – B2B – Leading the Brand Beyond the Marketing Department as CMOs

  • Christian Nolte, CMO, Masonite International
  • Jo Wehage, CMO, TQL

Altered States – AR, 3D, VR, Drones and 360 – Are you Ready?

  • Gordon Ho, CMO, Princess Cruises
  • Jon Landau, Producer, Titanic, Avatar and More
  • Elisha Greenwell, Chief Strategy Officer, MoFilm

Surprise Guest 

Lunch

Brand Engagement – New Approaches for Success

  • Paul Hillen, VP Corporate Global Marketing, Cargill
  • Shonodeep Modak, CMO, IS Product Solutions, GE Energy Connections
  • Carol Kruse, CMO, Cambia Health Solutions

Brands and Music: What You Can Do Might Surprise You – Surprise Guests

The Big Close – Brands, Bands and Fans – Surprise Guests

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