Agenda

Spring Summit Agenda

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Keynote Speakers


One on One – The Power of Story Edward Saxon, Oscar Winning Producer of Silence of the Lambs and Philadelphia
Step It Up America! Vicente Fox, Former President of Mexico

 

March 24th Highlights


Leading a Culture of Change as Growth CMOs
  • John Costello, CMO, Dunkin’ Brands
  • Babs Rangaiah, Global Media Innovation & Ventures, Unilever
  • Sheryl Adkins-Green, CMO, Mary Kay Cosmetics
  • Elisa Romm, EVP B2B Marketing, Mastercard
  • Hosted by Drew Neisser, CEO, Renegade

Changing Industries in Your Career – Ideas for Success

  • Alison Lewis, CMO, Johnson & Johnson
  • Eric Leventhal, Global Head of Consumer Packaged Goods, Spencer Stuart
Brand Experience Today: Lessons from The Front Lines
  • Eric Asche, CMO, American Legacy Foundation
  • Brett Gerstenblatt, Enterprise Creative Director, CVS Health 
  • Maggie Chan Jones, CMO, SAP
  • Hosted by Margaret Molloy, CMO, Siegel+Gale
CMO Club Cares – Making an Impact
  • Karen Davis, SVP Global Philanthropy & Social Impact, Hasbro, Inc.
    Gebre-Egziabher Gebre, Energy Trader, Great Bay
    Energy
  • Lynn Croneberger, CEO, SOS Children’s Villages 
The Value of Simplicity in Brand Experience
  • Eric Asche, CMO, American Legacy Foundation
  • Brett Gerstenblatt, Enterprise Creative Director, CVS
    Health
  • Maggie Chan Jones, CMO, SAP
  • Hosted by Margaret Molloy, Global CMO, Siegel+Gale
Marketing Transformation, Changing Mental Models
  • David Reibstein – Professor of Marketing at Wharton
  • Kevin Bishop, VP Customer Experience, IBM
  • Hosted by Jon Busman, CMO Initiative Global Lead, IBM
Differentiating your Content Strategy
  • Stephanie Anderson, CMO, Time Warner Cable
  • Jennifer Nealson, CMO, Denver Center of Performing Arts
  • Rose Hamilton, CMO, Pet360 (PetSmart)
  • Hosted by John Hall, CEO, Influence and Company
It’s Not about Work/Life Balance
  • Tamara McCleary, Author/Coach – RelationShift

 

March 25th Highlights


Agency Debate – Outsource vs. In House – Experts Weigh In
  • Shane Grant, SVP / GM Glaceau, The Coca-Cola Company
  • Keira Krausz, CMO, Nutrisystem
  • Robert Tas, CMO, Pegasystems, Inc.
Digital Innovation – Best of The Best
  • Jaya Kumar, Chief Innovation Officer, UST Global
  • Hosted by Bruce Taragin, Managing Director, Blumberg
    Capital

Finally, Personal Conversations that Drive Engagement: From Aspiration to Implementation

  • Peter Gold, CMO, Market America and Shop.com
  • Rob Shipley, Head of Planning and Analytics, Express
  • Lisa Collings, VP Strategy, Conversant
The Data Analytics Show – Real Answers to Real CMO Issues
  • Sandeep Sacheti, VP, Customer Insights & Operational Excellence, Wolters Kluwer
  • Rishi Dave, CMO, Dun & Bradstreet
  • Dawn Eash, Senior Managing Consultant, Berkeley Research Group
  • Drew Miller, Exec Director Marketing Analytics and Insights, Dell
  • Hosted by John Kelly, Managing Director, Berkeley Research Group
The CMO Guide to Leveraging New Technology and Marketing Platforms
  • ichael Williams, CMO, Grand Prix
  • Chris Moloney, CMO, Aria
  • Andrea Ward, VP Marketing, Oracle
  • Hosted by Nadine Dietz, CMO, The CMO Club
SXSW Interactive – So What?
  • Steven Cook, Founder, FortuneCMO
Programmatic Advertising without all That Rocket Science Mumbo Jumbo
  • Dax Hamman, Chief Product Officer, Chango
  • Hosted by Sandra Zoratti

 

Worksession Highlights


Designing High Impact Customer Loyalty Programs
  • Mary Ann Fitzmaurice Reilly, SVP Customer Experience, American Express
  • Jeffrey Boorjian, VP Marketing, Caesars Entertainment Corporation

Finding and Retaining Marketing Stars

    • Dave Minifie, CMO, Centene Corporation
    • Steven Handmaker, CMO, Assurance

Integration of Mergers and Acquisitions – Turning Growing Pains into Opportunities
  • Kim Legelis, VP Marketing, Lockheed Martin Corporation
  • Michael Yaffe, VP Marketing, Beyond Trust
  • James Brown, VP Global Marketing, Superior Energy Services
New Thinking in Organizational Design and Effectiveness
  • Vicky Free, CMO, BET Networks
  • Carol Kruse, CMO, Cambia Health Solutions
Leveraging Corporate Trade and Barter to Increase ROI on your Sponsorships
  • Sara Bittorf, Chief Brand Officer, Boston Market
  • Ann Davids, CMO, Direct General Insurance
  • Kathy Kladopoulos, President, The Midas-Exchange
The Role of Customer in Content and Campaigns?
  • Joe Bartolotta, CMO, Eastern Bank
  • Alex Romanovich, CMO, Social2B

 

Innovation Forum and CMO Debate, March 25th


Innovation Forum Kickoff
What you need to know about New Technology and Analytics that will change the way to engage your customers

  • Marc Dietz, CMO, RetailNext
  • Wendi Sturgis, EVP, Yext
  • Matt Kammerait, VP, Product, Daqri
  • James Smith, CMO, Sitecore
CMO Club – Interactive Experience – Cool Technology
Interactive Experience with Cool Technology
CMO DEBATE: PERSONALIZED vs. CREEPY
Where is the line?

  • Tom Santora, CMO, Omni Hotels
  • Wanda Gierhart, CMO, Neiman Marcus
  • Karen Noel, GM Business Marketing, Sprint
  • Kim Feil, CEO, BizHiv
  • Moderated by Shelly Palmer, Managing Director,Landmark Ventures/Shelly Palmer

 

 

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Need Help?

If you have any questions about The CMO Club or need help signing up for the 2015 Spring Innovation Summit please contact your Summit Concierge via email at [email protected] or by phone at 323.388.8204.