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Agenda SXSW 2016

CMO Clubhouse Agenda Highlights

March 12 – 13th

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March 12th, 2016


Time Session Details
12:00 -5:00 PM Club House Open for Meetings + Charging stations + Snacks
12:00-4:00 PM CMO Club TV Taping
Top CMOs and Experts Share “CMO Worthy” Go To Tips
2:15 – 3:15 PM Startup Pitch Contest with CMO Club Judges

  • Nancy Abraham, VP Marketing, Allstate Insurance
  • Cyndie Beckwith, VP Marketing Esurance
  • Megan Leuders, VP Marketing, Zenoss
  • Marc Matheiu, CMO, Samsung USA
  • Corey Maynard, CMO, Yeti Coolers
  • Fred Neil, Head of Lifecycle Mkting & BI, Amazon
  • Rachel Weiss, VP Innovation, L’Oreal
3:30 – 4:00 PM CMOs in the Round – Mobile Success? Location, Location, Location

  • John Costello, CMO, Dunkin Brands
  • Jeffrey Rohrs, CMO, Yext
  • plus Surprise Guests
4:00 – 4:30 PM CMOs In the Round – The New Paradigm of Partnership: Brand. Agency. Technology

  • Nadine McHugh, SVP Omni Media, Strategic Investments
  • and Creative Solutions, L’Oréal
  • Shiv Singh, SVP Global Head of Digital & Marketing Transformation, Visa
  • Paul Alfieri, SVP Marketing, Turn
4:30 – 5:00 PM Building your Brand – It’s Personal

  • Sandra Lee, Multi Emmy Award Winner, Lifestyle Expert,TV Host, Author, Philanthropist
  • with Pete Krainik, CEO and Founder, The CMO Club
5:00 -7:00 PM CMO Club “Best Cocktail” Contest and Reception with Sandra Lee and Performance by Artist Rose Falcon

 

March 13th, 2016


Time Session Details
12:00 -5:00 PM Club House Open for Meetings + Charging stations + Snacks
12:00-4:00 PM CMO Club TV Taping
Top CMOs and Experts Share “CMO Worthy” Go To Tips
12:00 -2:30 PM “Dancing on the Ceiling” – Women in Marketing and Tech Mentoring and Empowerment Roundtable

Advice from CMOs for Future CMOs

  • Sheryl Adkins Green, CMO, Mary Kay
  • Linda Boff, CMO, GE
  • Jennifer Kelly Dominiquini, CMO, BBVA Compass
  • Gail Galuppo, CMO, Aflac
  • Gina Sandon, Market Development Leader, IBM
  • Rebecca Lieb, Principal, Conglomotron, – Moderator
Advice from Digital Media Stars for Future Digital Media Stars

  • Becky Arrega, President, Mercury Mambo
  • Kathleen Hessert, President, Sports Media Challenge
  • Shenan Reed, President, Digital, MEC Global
  • Meredith Walker, Co-Founder, May Poehler’s Smart Girls
  • Samantha Skey, CMO SheKnows Media – Moderator
2:45 -3:15 PM CMOs In the Round – Content: From Marketing Campaign to Mission Critical

  • Erin Cast, VP Marketing Garnier Hair Care, L’Oréal
  • Kenneth Mitchel, Consumer Engagement, Gatorade
  • Adam Weinroth, CMO, OneSpot
3:30 -4:30 PM Startup Pitch Contest with CMO Club Judges

  • Sicily Dickenson, CMO, NRG Energy
  • Wanda Gierhart, CMO, Neiman Marcus
  • Evan Greene, CMO, The Recording Academy
  • Larisa Hall, CMO, Zumba Fitness
  • Natasha Morgan, VP Marketing, Oracle
  • Jennifer Warren, CMO, At Home
  • Lisa Woodard, CMO, Transamercia Brokerage
4:30 – 5:00 PM “Above the Clutter” Sneak Peak – New Ideas for Branded Content

  • Lee Applbaum, CMO, Patron Spirits International
  • Nick Buzzell, CEO, NBTV Studios
  • Pete Krainik, CEO, The CMO Club
5:00 -7:00 PM CMO Club “Best Cocktail” Contest and Reception with Surprise Artists

 

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Need Help?

If you have any questions about The CMO Club or need help signing up for the 2015 CMO Clubhouse @ SXSW, please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

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