ARE CMOS DINOSAURS? EXTINCTION OF THE MAD MEN CMO AND RISE OF THE CHANGE AGENT

CMO CMO
July 10, 2015

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Gone are the days of a one-message-fits-all communication strategy. Message personalization (within limits) and a constant, two-way conversation with customers is crucial for survival. Yesterday’s news is old. Change is the new normal.

How today’s CMOs lead and manage this revolving door of new information will be the game-changer that sets them and their organization apart from others.

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