ATTRIBUTE THIS: THE TRUE SCOPE OF MARKETING FRAGMENTATION

CMO CMO
May 05, 2015

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Marketing is a messy business.

Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago.

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