B2B’S DIFFERENTIAL VALUE PROPOSITION (DVP)

CMO CMO
January 02, 2015

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by D. Keith Pigues, Author, Speaker, Business Advisor

Amazing things happen when an organization begins to think first about how it can make its customers better off. Really. The days of defining winning by only considering your own P&L are over. Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.

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