July 31, 2015


I’ve spent the past nine years serving on corporate boards for Brunswick Corporation, Red Robin, and Nordstrom fsb. My time on those boards has taught me many lessons, not least of which is the fact that on most boards, you may be the only marketer in the room. I believe that this gives us marketers the opportunity to position ourselves as the voice of the customer, the brand and an expert on innovation and topline growth. But before you can be successful on any board, you have to master some board etiquette 101:

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