CIO CMO Crossroads

CMO CMO
November 07, 2014

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The CMO Club, CIO Magazine and EPAM developed this deep dive look into the CMO CIO Relationship and the ongoing challenges with C-suite responsibilities for roadmap ownership, budget and staffing when it comes to technology and new media.

The outcome of 200 CMOs and 200 CIOs surveys, as well as direct insights from CSuite Executives identified three crucial business intersections that — if not addressed jointly – can create significant hurdles in executing successful strategies.

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