CMO SUCCESS – HOW WOULD YOU DEFINE IT AS A PERSON AND PROFESSIONAL?

CMO CMO
June 18, 2015

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According to Spencer Stuart, the average CMO tenure is 48 months with a range of 26-65 months depending on industry. With about 2 to 5 years to make your mark professionally and personally as a CMO, it’s good to get advice from peers.

Such was the topic at a recent Digital Roundtable of CMOs and senior marketing executives, sponsored by The CMO Club through their Solutions Clubhouse program. With participants from a variety of industries and geographies, we discussed the topic of professional and personal success. What is it? What is essential in achieving it? And of course, can you have professional and personal success at the same time? It was a remarkably thoughtful and introspective group. Having been through the trenches as CMOs, often for more than one company, time had taught them much.

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