CREATIVITY AND STORYTELLING AT ITS BEST. WHAT WOULD YOU DO WITH YOUR LAST ROLO?

CMO CMO
February 03, 2015

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Comments from Siobhan Feeney, Nestle ROLO, UK

Cheeky humor and the UK go together. When UK Nestle ROLO brand wanted to reinvigorate consumer love and attention of the ROLO brand, they used a humor-filled, creative approach. Cheeky humor, when paired with the iconic brand ROLO, delivers a novel and stand-out way to garner more attention, be memorable and win the hearts and minds of consumers. MOFILM created five videos for Nestle ROLO, UK, based on the premise, “do you love anyone enough to give them your last ROLO?”. Here is the Apollo version with comments from Siobhan Feeney who worked with MOFILM to mastermind the series which started in the UK and has gone global — with crazy good success.

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