Cultivate A Creative Culture

CMO CMO
September 14, 2014

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How do you cultivate an environment that allows creativity to thrive? It’s an important skill for CMO’s to master in order to create breakthrough, epic results that are valued by CEO’s. There are clear patterns the catalyze creative cultures; use this article as the first seeds of “how-to” do so and exponentially expand your marketing potential.

After interviewing leading marketers, five behavior patterns were identified as the underpinnings of marketing genius. This article details Pattern #3: Cultivate a Creative Culture in a quick why, what, how format to provide actionable ideas to help enhance your own marketing genius.

This article is part of a series covering excerpts from “Unlocking The Five Patterns of Marketing Genius” .

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