CUSTOMER EXPERIENCE AND TECHNOLOGY, ONCE SIZE DOES NOT FIT ALL

CMO CMO
January 03, 2015

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My first buying trip was with a small chain of specialty retailers located in New England. I traveled to Boston with the GMM/president of the company, where we shopped multiple lines that we carried at our stores. I had the chance to select an assortment from several lines, which honestly meant, if I liked something that the GMM liked, there was an approving nod, and the selection made it to the final assortment by the sales rep tending to us. If I happened to choose something that the GMM didn’t approve of, I was offered, “well, how about this one instead.” So began my experience in merchandising.

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