Dear CMO from 20-Something Youtube Stars Who “Know Better”

November 25, 2014


In an age of unprecedented technology, change and instantaneous communications it is becoming ever more challenging for Chief Marketing Officers to keep up with all of the new channels for distributing a brand’s message. From Twitter to Facebook, Instagram to Vine, Vimeo to YouTube and 100’s of social media channels available at our fingertips, how does an organization make strategic and day-to-day decisions on the delivery of messaging to an increasingly digitally social population?

Let’s look at three 20-something, socially savvy YouTube starts who are incredible role models to help answer this important question.

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