DEATH TO THE ELEVATOR PITCH

CMO CMO
August 31, 2015

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A couple years ago, I wrote a piece for Forbes.com called “To Connect with CMOs, Stop Selling and Start Helping.” It was about how agencies, PR firms and marketing vendors can best communicate and build relationships with CMOs. I wanted to share it with Clubhouse members, because those words are even more true today as they were then given the explosion of content marketing, new technologies and social media.

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