DOES MARKETING HAVE A SHRINKING MIDDLE CLASS?

CMO CMO
July 13, 2015

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There appears to be a huge and glaring divide in the marketing world.

While it’s certainly important, I’m not referring to the $30 billion gap between ad spending and time spent on digital media (Cited in the recent IAB report entitled “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration between Creativity and Technology” – which is worth reading by the way).

I’m referring to the marketing Grand Canyon that exists between the ‘haves’ and the ‘have-nots.’

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