DOES YOUR BRAND HAVE A PURPOSE?

CMO CMO
May 27, 2015

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Once a decade or so, I fall in love with a book by a business founder. In the 90’s it was Herb Kelleher’s Nuts, the inspiring story from the founder of Southwest Airlines. In the aughts it was S. Truett Cathy’s Eat More Chikin Inspire More People,a remarkable rundown on the rise of Chick-fil-a. [Though I don’t share Cathy’s politics, I couldn’t help but respect his accomplishments.] So here we are in the twenty-tens and boom, the recently released Do the Kind Thing by Daniel Lubetzky rocks my world! Admittedly, I’m a sucker for stories about brands that do well by doing good BUT take my word for it, this is a book for marketers big and small, entrepreneurs and corporate chiefs. (NOTE: If this looks familiar, you read it already on TheDrewBlog.com.)

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