Episode 3: Steinway and Sons, For the First Time in 40 Years

CMO CMO
April 24, 2016

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Featuring CMO Club Member Darren Marshall, CMO, Steinway and Sons

A 160-year old story about craftsmanship and the pursuit of excellence. A brand that’s been quiet for the last 40 years and, for the first time in four decades, is reopening the conversation. A product made for the ears with a story told for the eyes. In this marketing resurrection, attention to detail in the brand’s storytelling is as important as the artistic expression itself.

The question remains: Is it possible to sell analog to a digital generation? We sit down with Steinway & Sons CMO Darren Marshall to find out, uncovering a few surprises along the way.

This series is presented by IBM. Click to become a part of IBM’s amazing community of marketers for exclusive insights and innovative tools, ibm.com/think-cmo

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