GETTING CUSTOMER ENGAGEMENT OFF THE GROUND AND IN GEAR

CMO CMO
December 27, 2014

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Today, businesses of all sizes are re-thinking the way they deliver customer service and how they measure its success. In fact, in an era defined by the rise of social media and e-commerce, traditional concepts of customer satisfaction and loyalty have been quickly replaced by the notion of customer engagement. Not surprisingly, according to Gallup, fully engaged customers represent a 23% premium in revenue and growth for an average company.

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