Hearing the Social Media Silence

CMO CMO
November 24, 2014

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Social media has become a cost-effective and real-time means to engage customers in a two-way conversation, but often, there’s more telling information in what users don’t say on social media, than in the online chatter. Here’s a look at how and why it’s critical to structure campaigns in a way that cuts through both online noise and the “dead air.”

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