How MassMutual Used Breakthroughs in Using Human Data to Transform Their Customer Experience

March 06, 2015


On March 3, a group of CMOs gathered in New York City for our New York City Chapter Dinner. The theme of the evening was “Breakthroughs in Using Human Data to Transform Your Customer Experience” and our speakers were Kris Gates, Vice President Marketing, Strategy and Customer Experience at MassMutual and Ernan Roman, president of Ernan Roman Direct Marketing (ERDM) and named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries” and by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”.

Below you’ll find Ernan’s summary of what was discussed at the event, including Key Takeaways, the Value of Human Data and MassMutual’s case study (hint, customer experience personalization works!)

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