HOW TO BE HUMAN: ESTABLISHING BRAND IDENTITY

CMO CMO
September 09, 2015

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What does it mean for a brand to be human?

Put simply, it’s remembering that your company is comprised of people and that you are in business to help other people.

Think in terms of a friendship and treat customers as equals. When consumers know their voice is important to you, your message starts to become a part of their language.

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