INNOVATION WITHOUT ACTION IS JUST AN IDEA: SEATTLE ROUNDTABLE RECAP

CMO CMO
August 25, 2015

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Innovation is a loaded term. On the surface, the idea of creativity, new ideas and an ever-evolving culture of change is great. Trouble arises, though, when people become enamored with the idea of innovation rather than actually executing the idea.

During The CMO Club’s August Roundtable Discussion in Seattle, members talked about how to create an innovative environment without losing sight of process and execution.

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