Interview with 2014 CMO Award Winner Bob Kraut of Papa John’s

November 17, 2014


“A conversation with Bob Kraut, CMO of Papa John’s, is a wonderful reminder that despite all the new communication channels and the potentially transformative power of big data, successful marketing can still be boiled down to a few simple truths: product quality matters, customer satisfaction is the bellwether metric, employees are a critical part of the brand experience, get your message right and then, perhaps hardest of all, stick with it.

In our interview below, Bob expounds on all of these points in a way that is refreshingly matter of fact, sharing his insights while making them seem common sensical. Of course, to borrow upon the wit and wisdom of Harry Truman, “If common sense were so common, more [marketers] would have it.” The truth is that talking about these things is relatively easy, the hard part is the implementation and on that front, Papa John’s certainly has its “eye on the pie,” so its little wonder that Bob is a recent recipient of The CMO Club’s CMO Award for Customer Experience.” Drew Neisser – Originally appeared on

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