Interview with 2014 CMO Award Winner Dave Minifie of Centene

November 04, 2014


“Building, coordinating and maintaining a single brand can seem like a never-ending challenge. Now imagine juggling over twenty brands in just as many states, each one having its own distinct personalities and idiosyncrasies. For many, this might be daunting but Dave Minifie, CMO of Centene, a multiline care enterprise, it’s just another day in the office.

After over a decade of experience working at P&G, there are two things Dave isn’t worried about: learning the ins and outs of a new brand, and connecting with the people he meets along the way. Maybe that’s why Dave’s legendary people skills earned him a President’s Circle Award at The CMO Club’s CMO Awards. In my interview with Dave we dis- sected not only how to make sure every brand he markets is furthering larger goals, but also how a strong peer network is critical to his success.” Drew Neisser – Originally appeared on

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