IS YOUR BRAND STORY WAKING THEM UP OR PUTTING THEM TO SLEEP?

CMO CMO
June 01, 2015

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You’ve probably noticed that in the past 5 years or so, the term ‘storytelling’ has been bandied about, almost ad nauseum. While it’s undoubtedly a great lens for your overall marketing activities, it’s far too often a misunderstood term, or worse yet, misused to justify a host of unrelated exercises in futility.

However, when well-crafted, your brand’s story can be incredibly compelling, and propel your entire marketing program at light-speed.

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