IS YOUR COMPANY BEING USEFUL?

CMO CMO
July 04, 2015

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Providing a product that solves a need is important, but CMOs need to look beyond the core offer in order to really stand out to customers. Russ Meyer, Global Director of Strategy and Insights, and his team at Siegel+Gale, shares the key components of simplicity, and how one of them—usefulness—can set your brand apart.

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