LEADING A CULTURE OF CHANGE AS GROWTH CMOS: A SUMMIT PANEL DISCUSSION

CMO CMO
April 09, 2015

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At The CMO Club Summit in New York last month, I had the pleasure of moderating a powerhouse panel with Sheryl Adkins Green (Mary Kay), John Costello (Dunkin’ Brands), Babs Rangaiah (Unilever) and Elisa Romm (Mastercard) on the challenging topic of leading a culture of change. The conversation included a vibrant debate on the importance of culture versus strategy as well as a number of interesting insights recapped below.

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