MADE OF MORE: MOFILM HELPS GUINNESS TELLS THE INSPIRATIONAL DELGIS MUSTAFA STORY

CMO CMO
February 07, 2015

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‘Made of More’ is a powerful new collection of inspirational stories and is the brainchild of the Guinness brand.

Guinness launched their new ‘Made of More’ global platform with a series of impactful videos and topical content that brought to life what it means to be Made of More. The premise is that the choices we make say something about us as individuals and give us the chance to make our lives more unique, bold and interesting. Guinness added depth and authenticity to this foundation by seeking out fascinating, unheard and real tales from culturally relevant characters; then told their stories about an inspiring choice, with integrity. MOFILM held a contest and the winner – chosen by Guinness – was announced at 2014 Cannes Lions. The winning film, ‘Delgis” was conceived and created by filmmaker Sean Cunningham.

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