How Marketers Can Position Themselves for a Board Role

CMO CMO
November 08, 2014

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With all the focus on how social media and digital technologies are affecting business today, it stands to reason that marketers with contemporary experience in these areas would be in significant demand on corporate boards looking for ways to “get smart” on these important strategic priorities.

But the fact of the matter is that few marketers currently serve as directors on Fortune 1000 company boards today. The list in the attached pdf highlights some of the marketers who are among the very few marketing executives serving on public or private company boards, including two marketers serving on their own company boards.

So this begs the question, why aren’t we seeing more senior marketers serving on boards?

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