Marketers Need to Drop the Tech Jargon

CMO CMO
March 07, 2015

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At the beginning of January, everyone in the tech world, including myself, descended upon Las Vegas for the annual Consumer Electronics Show. With more than 2 million square feet of exhibit space, CES’ show floor is a launchpad for 20,000-plus new products. And this year it seemed like almost all of them were smart.

Among the myriad drones, TVs, and wearables, the smarthome or, to use an ever bigger buzzword, the Internet of Things, was everywhere. In the Belkin International booth, we showcased WeMo, our growing ecosystem of approachable home automation products, but we were far from alone.

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