MARKETING IS A (BUYER) JOURNEY, NOT A DESTINATION – A CMO SOLUTION GUIDE VIA THE CMO CLUB IN PARTNERSHIP WITH IBM

CMO CMO
August 25, 2015

image

The CMO Club in partnership with IBM, conducted research among the world’s top marketers to produce Marketing is a (Buyer) Journey, Not a Destination, a CMO Solution Guide. The study features feedback from 100 leading CMO Club members and the perspectives of eight marketing executives from companies including Wells Fargo, Bally, Ticketmaster, Valspar, CNO Financial, medCPU and Goddard Schools.

Read the full article, check out other content, and connect with your Solution Member Experts

Refer a Friend