A New Breed of Global CMOs: What They Know and You Don’t

December 01, 2014


By MaryLee Sachs, Founder & CEO, BrandPie Inc

The rapid pace of change is creating the need for a new breed of CMO. One who is able to demonstrate strength in communication and collaboration, fully understand both the business and the customer, and be agile and flexible – and yet decisive. Above all else, today’s senior marketer needs to demonstrate curiosity and an eagerness to continue to learn. As Caren Fleit of executive recruitment firm Korn Ferry International calls it: “learning agility”.

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