ONE MARKETING ANALYTICS MYTH? THE PERFECT KPI…

CMO CMO
July 07, 2015

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Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm.

Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena.

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