PERSONALIZED MARKETING IN ALL ITS GUTS AND GLORY – A SAN FRANCISCO CHAPTER DINNER ROUNDTABLE

CMO CMO
May 04, 2015

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Personalized marketing and the tendency for companies to cross the line during their targeted outreach campaigns is all the buzz lately. From what works, to what people consider creepy, to that downright annoying ad that won’t disappear from your newsfeed. All the strategies surrounding personalized marketing and the new ways to target customers using big data has begun to beg an even bigger question: Where exactly is the line between “personalized vs. creepy” marketing and how can marketers be doing it better?

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