PERSONALIZED MARKETING: THE GOOD, THE BAD AND THE DON’T GO THERE!

CMO CMO
June 04, 2015

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The St. Louis Chapter of The CMO Club recently gathered to discuss one of marketing’s hottest topics: Personalized Marketing: Effective or Creepy? The group was made up of marketers from both B2C and B2B brands, who shared their own experiences with personalized marketing. Ultimately, we were able to create a list of examples of personalized marketing: The Good, The Bad, and The Don’t Go There!

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