How to Respond When Your Boss Says: Be More Confident

CMO CMO
December 01, 2014

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Beth Comstock, CMO of GE

I’ve always found it hard to put myself out there. I’m not sure if it’s due to my reserved nature, a quest for perfection, cultural and gender expectations or some combination of them all.

But I’ve come to firmly believe, as Katty Kay and Claire Shipman write in their book “The Confidence Code,” that confidence is as important as competence. “Having talent isn’t merely about being competent; confidence is a part of that talent,” they write. “You have to have it to excel.”

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