THE SMARTEST, RICHEST COMPANIES CAN’T CRACK MOBILE. THE FUTURE BELONGS TO ANYONE WHO CAN

CMO CMO
February 03, 2015

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By Marcus Wohlsen

The world’s smartest and richest tech companies posted their quarterly earnings this week, and if you had to draw one lesson from the results, it’s this: mobile matters—more than anything.

The companies seeing the strongest growth—Apple and Facebook—are the ones with the most successful mobile strategies. The companies seeing declines, missing expectations, or falling short of their former glories—Google, Alibaba, and Microsoft—are the ones that can’t quite make mobile work for them. And in that faltering, opportunity opens up for the next great business idea—an idea not weighed down by the legacy of the desktop.

Yes, these are all huge companies with many moving parts that make the math behind their business successes and failures complex. But sometimes, applying Occam’s razor can be instructive.

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