How Social Media and Content Marketing Fail – And How to Fix the Problem

CMO CMO
November 21, 2014

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Marketers are struggling with failures in the red hot areas of social media and content marketing. Five key, real-world challenges and five solutions are presented in this revealing and helpful article.

Five challenges:

The wrong conversations happening
Engagement is freakishly low
Earned media is not earning
Advocacy failure based on faulty foundations
Cost-effectiveness is still up in the air

Five solutions:

Develop content campaigns
Create memorable content
Focus on quality outcomes
Test more and adjust your content accordingly
Just add media

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