Social Media Shifting from Generating Awareness to Generating Revenue

CMO CMO
December 07, 2014

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Interesting article submitted by Fred Neil, Head of Consumer Marketing – Kindle Content, Amazon, entitled “Social Media’s Role Will Soon Shift From Driving Awareness to Creating Revenue” to answer the question “How can brands actually make social a sales channel, and with a real, determined return on investment?”

Short answer: “Brands need to start actively transforming their social communities from cost centers into profit centers, which begins with understanding your audience.”

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