Stepping Up to the Challenge: CMO Insights from the Global C-Suite Study

CMO CMO
November 11, 2014

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The changing world of the CMO

This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”

The news is both good and bad. On the one hand, CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. In fact, the CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO

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