In nature, organisms can take generations to evolve into more advanced versions of themselves. In business, companies do not have the luxury of time when it comes to adapting to changing conditions. Now is a time of immense change. Consider that the Internet as we now know it is only some 20 years old and, today, it can be accessed from the palm of a hand. Advancing technology has rapidly reshaped how companies all over the world operate and communicate with consumers. New competitors are arising from unexpected places. In the span of a few short years, a global recession took root, requiring cost-cutting and revised plans for growth.
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