Tackling Marketing’s Toughest Challenge

CMO CMO
December 01, 2014

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Mayur Gupta, CMO, Kimberly Clark

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the pace at which the consumer landscape is evolving. Interestingly though, they are by far the easier puzzles to solve in marketing. On the other hand, globalization stands out as one of the toughest challenges, if not the toughest.

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