Talent Land Grab in Marketing Technology – How to Win

CMO CMO
November 08, 2014

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CMOs are both embracing and grappling with technology. New talent with different skills are needed.

Enter, the Marketing Technologist, a new marketing role where the expectations are high, and the supply of top talent is low.

In this piece, research conducted by Erica Seidel is translated into compelling content that includes concrete recommendations, a short self-assessment of your marketing technologist recruiting approach and a helpful map of “how-to” scout, assess and sell to this important and scarce pool of talent.

Insights provided are immediately applicable to any CMO looking to fill this much needed role.

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