THE BLURRING OF ONLINE AND OFFLINE: HOW MARKETERS SHOULD NAVIGATE THE NEW WORLD OF LOCATION-BASED EVERYTHING

CMO CMO
April 28, 2015

image

Ultra-personalized marketing has been a hot topic among CMO Club members lately. Advances in data collection and implementation technologies are giving marketers unprecedented insights into their customers’ behaviors, preferences and personal lives, as well as unprecedented access to engage with these customers on-the-go based on where they are.

Visit this Solution Page to read the full article, check out other content, and to connect with your Solution Member Experts

Refer a Friend