THE NEW JERSEY DEVILS KNOW A THING OR TWO ABOUT FAN ENGAGEMENT

CMO CMO
March 02, 2015

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Our New Jersey CMO Club Chapter recently gathered at the Prudential Center for a New Jersey Devils game and to discuss the topic “Fan Engagement Tactics for All Marketers”. New Jersey Devils/Prudential Center VPs Chris Wallace and Matt Zalkowitz shared with the group how they have been working to transform a hockey team into a booming business under progressive new ownership.

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